Henry Ison & Sons Funeral Directors are among those located along Daventry Road in the city who have placed gold bows in their windows to raise awareness of the Shine a Light charity.
The charity is run by Sam Schoolar, who had cancer herself as a child. In conjunction with Coventry Building Society, its Glow Gold for September campaign highlights the support available to families.
Funeral Arranger Trisha Green, from Henry Ison’s Daventry Road branch, said: “Most of us have placed gold bows in our windows, it shows a great sense of community spirit. Many people have commented on how lovely it is to see us all come together to highlight something so important.”
Trisha, who has been volunteering for the charity for the past year, explained: “The work they do is amazing, supporting the child and their family from diagnosis through to adulthood, even after becoming cancer free.
“Unfortunately, not all children survive and the charity is there for the family just as long as they need them.”